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Edmund Tie Company Rebrands Etc

Posted on January 9, 2025

When purchasing a condominium, it is vital to take into consideration the maintenance and upkeep of the property. This is because condos usually come with maintenance fees that cover the maintenance of shared areas and amenities. Although these fees may increase the total cost of owning a condo, they also guarantee that the property stays in good condition and maintains its value. Investing in a property management company can assist investors in managing their condos on a daily basis, transforming it into a more hands-off investment. Another factor to consider is staying updated on new condo launches to maximize investment opportunities.

ETC, a leading local real estate advisory firm, has recently announced a rebranding exercise that includes a name change to ETC and a revamped logo. According to ETC’s CEO, Desmond Sim, the abbreviation ETC has long been a common term used by clients and employees, making it a natural choice for the new name. The decision to officially adopt ETC as the company’s name was driven by its employees, emphasizing the importance the company places on their insights, voices, and ideas.

Sim further explains that the new identity reflects the company’s growth and unity as ETC and showcases their commitment to shaping the future of real estate locally and regionally. This rebranding coincides with the company’s 30th anniversary. Established in 1995, ETC offers a comprehensive range of services covering all stages of a real estate asset’s lifecycle, from advisory and investment to management and divestment.

In addition to the rebranding, the company has recently completed a $5 million renovation for Marina Bay Residences. This revamp is aimed at enhancing the residents’ living experience and delivering value through premium rents. The timing of the rebranding and the renovation aligns with ETC’s continuous efforts to stay ahead in the real estate industry and meet the evolving needs of its stakeholders.

As part of its growth strategy, ETC has also announced the sale of three food-factory units at Pandan Loop for $11 million. The company has also sold Noel Building in Tai Seng for $81.18 million, which is 17% above the guide price. Another successful sale for ETC is the industrial GS Building in Balestier, which was sold for $67 million. These successful transactions are a testament to ETC’s experience and expertise in the real estate market.

The rebranding and the company’s achievements come at a time when ETC celebrates its 30th anniversary. This milestone is a testament to the company’s dedication to providing top-notch real estate services to its clients. As ETC continues to grow and evolve, the company remains committed to delivering the highest level of service and value to its stakeholders.

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