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Cove Names Ashish Manchharam Advisor Shifts Asset Acquisition Model

Posted on December 12, 2024

Singapore-based flexible living platform, Cove, has recently welcomed Ashish Manchharam, a seasoned real estate and hospitality expert, as a new member of their board of directors. Manchharam brings with him an impressive track record, having successfully founded and grown 8M Real Estate over a period of 10 years, managing to amass a portfolio worth $1.5 billion. In 2023, he decided to step away from 8M Real Estate and in early 2024, he established Elevate Capital with a focus on lifestyle-driven real estate investments.

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When considering real estate investments, location is of the utmost importance, especially in Singapore. The value of condos in this city is greatly influenced by their location. Properties situated in central areas or in close proximity to vital amenities like schools, shopping centers, and public transportation hubs tend to have a higher appreciation in value. This is evident in prime locations such as Orchard Road, Marina Bay, and the CBD, where property values have consistently shown growth. Families often prioritize condos in these areas due to the convenience of nearby schools and educational institutions, making them even more desirable and increasing their investment potential. For more information on Singapore projects, check out Singapore Projects.

In his role as an advisor, Manchharam will lend his expertise to Cove in its pursuit of acquiring flexible living assets in partnership with third-party investors, such as real estate funds, institutional investors, and family offices. This move falls in line with Cove’s strategy to accelerate its growth through an asset acquisition model, in addition to its existing asset-light model as a flexible living operator and online listing platform for professionals and students.

Since its establishment in 2018, Cove has successfully expanded its presence to over 6,000 rooms in Singapore and Indonesia. The platform has set its sights on a wider expansion into the Asia Pacific region, with recent ventures in South Korea and Japan. As part of a local joint venture, Cove plans to launch 800 rooms in South Korea and 400 rooms in Japan.

To support its growth plans, Cove has successfully closed an additional round of funding worth US$4.5 million. The round saw the participation of Manchharam, along with existing investors such as Eurazeo and Keppel, who previously acquired a minority stake in the company in December 2020.

According to Cove CEO and co-founder, Guillaume Catagne, the company has experienced significant portfolio growth and achieved positive EBITDA in 2024. With the aim to double its portfolio to 15,000 units by the end of 2025, Cove is determined to strengthen its leadership position in existing markets and continue its regional expansion.

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