Privacy Policy

Scope Of This Online Privacy Policy
This Online Privacy Policy describes how Format Dynamics, Inc. (“Format Dynamics,” “we,” “us,” and “our”) protects your privacy when you use the website located at www.FormatDynamics.com (the “Site”).

This Online Privacy Policy applies only to personal information collected through our Site. “Personal information” means information that identifies you personally, either alone or in combination with other information available to us. This Online Privacy Policy is part of and incorporated into the Terms and Conditions for our Site.

Your Consent To This Online Privacy Policy
By using our Site, you are agreeing to the collection, use, and disclosure of your personal information as described in this Online Privacy Policy. If you do not consent to the collection, use, and disclosure of your personal information as described in this Online Privacy Policy, you may not use our Site. If you have any questions or concerns regarding this Online Privacy Policy or our privacy practices, please email us at legal@formatdynamics.com.

This Online Privacy Policy May Change
We reserve the right to update or modify this Online Privacy Policy, at any time and without prior notice, by posting the revised version of this Online Privacy Policy on the Site. Your use of our Site following any such change constitutes your agreement that all personal information collected from or about you through the Site after the revised Online Privacy Policy is posted will be subject to the terms of the revised Online Privacy Policy.

You may access the current version of this Online Privacy Policy at any time by clicking on the link marked “Privacy Policy” at the bottom of each page of our Site.

What Personal Information Do We Collect On Our Site?
Information You Volunteer. We collect the personal information you knowingly and voluntarily provide when you use our Site, for example, the information you provide when you modify your profile on our Site.

Information Sent to Us by Your Web Browser. We may collect information that is sent to us automatically by your web browser, such as your IP address, the address of the web page you were visiting when you accessed our Site or an advertisement hosted by us on a third party site, information on your operating system and browser, and the date and time of your visit. The information we receive depends on the settings on your web browser.

The information provided by your browser does not identify you personally. We use this non-personal information primarily to create statistics that help us improve our Site and our business. However, if you have created a user profile on our Site, we may link the information provided by your browser to information that identifies you personally. In addition, we may review our server logs for security purposes, such as detecting intrusions into our network. If we suspect criminal activity, we might share our server logs — which contain visitors’ IP addresses — with the appropriate investigative authorities who could use that information to trace and identify individuals.

Information Collected Using “Cookies” and Other Web Technologies. Like many commercial sites, we use “cookies,” and similar technologies to collect information and manage our Site. A cookie is a small text file that is placed on your hard disk by a web server. Cookies cannot be used to install computer programs or deliver viruses to your computer. We may use two types of cookies — “session cookies” and “persistent cookies.”

A “session cookie” assigns a randomly-generated, unique identification number to your computer when you access our Site or advertisements hosted by us on third-party sites. A session cookie expires after you close your browser. Generally, we use session cookies to collect information about the ways visitors use our Site. This information is known as “click-stream information.” Session cookies may also be used to facilitate your interactions with our Site.

We may also use “persistent cookies.” These cookies do not expire when you close your browser, but stay on your computer until they expire or you delete them. Each time you visit our Site, our Web server will recognize you by “searching” the information contained in these cookies. By assigning your computer a persistent, unique identifier, we are able to create a database of your previous choices and preferences. This permits us to offer you a personalized experience when you use our Site. Assigning your computer a persistent, unique identifier also helps us keep a more accurate account of how many people visit our Site, how often they return, how their use of our Site may vary over time, and the effectiveness of our promotional efforts.

Neither session cookies nor persistent cookies identify you personally. If, however, you have created or modified a profile on our Site, or if you access our Site by clicking on a link in an email we have sent you, we may link the information collected by our cookies to information that identifies you personally. If you do not wish to receive cookies, you may set your browser to reject cookies or to alert you when a cookie is placed on your computer. You may also delete our cookies as soon as you leave our Site. Although you are not required to accept our cookies when you visit our Site, if you set your browser to reject cookies, you will not be able to use all of the features and functionality of our Site.

We may also collect information regarding visits to advertisements we host on behalf of our clients, which may appear on third-party websites. This information may include the number of times an advertisement was viewed, how long the advertisement was viewed, the time of day, and the IP address of the computer that viewed the advertisement (collectively, “Advertising Data”).

How Do We Use Your Personal Information?
We use the personal information collected through our Site to provide you information you may request (including without limitation placing you on our email list or providing you information on product updates or other relevant information); to improve our Site; and for any other purposes related to our business. Advertising Data is used in order to help us, our clients, or potential advertisers evaluate information designed to enhance the success of a particular advertising campaign.

With Whom Do We Share Your Personal Information?
We may share personal information and Advertising Data collected through our Site or through advertisements hosted by us with companies and organizations that perform services on our behalf, for example, companies that provide data management or other support services to us (such as data storage and web hosting services). We may disclose the personal information we collect through our Site when we, in good faith, believe disclosure is appropriate to comply with the law (or a court order or subpoena); to prevent or investigate a possible crime, such as fraud or identity theft; to enforce the terms of use or other agreements that govern your use of our Site; to protect the rights, property or safety of Format Dynamics, our users or others; or to protect your vital interests. We may also share Advertising Data in aggregate form only (so that no personally identifiable information will be included) with potential clients of Format Dynamics, to assist them in assessing whether or how they plan to advertise using the Format Dynamics technology. Information submitted to our Site or collected by advertisements we host is an asset of Format Dynamics and will become part of our normal business records. Your personal information and other data collected by us may be transferred to another company that has acquired the stock or assets of Format Dynamics, for example, as the result of a sale, merger, reorganization, dissolution, or liquidation. If such a transfer occurs, the acquiring company’s use of your personal information will still be subject to this Online Privacy Policy and the privacy preferences you have expressed to us.

Modifying Your Information
We respect your right to make choices about the ways we collect, use, and disclose your personal information. You may update or modify your information or change your preferences at any time by logging into the client profile section of our Site.

Transfer Of Data Abroad
If you are visiting this Site from a country other than the countries in which our servers are located (currently USA), the various communications will necessarily result in the transfer of information across international boundaries. By visiting our Site and communicating electronically with us, you consent to the processing and transfer of your data as set out in this policy.

Security
We use various security measures to protect the information contained in your profile, as well as other information you may provide to us on our Site. If you have any questions about our security practices, feel free to email us at legal@formatdynamics.com.

Password Protection. Certain areas of our Site are password protected. You are responsible for maintaining the confidentiality of your passwords. We have the right to assume that anyone accessing our Site using a password assigned to you has the right to do so. You will be solely responsible for the activities of anyone accessing our Site using a password assigned to you, even if the individual is not, in fact authorized by you. You agree to change your password immediately if you have reason to believe that your password may have been compromised or used without authorization.

Links To Third-Party Websites
Our Site and various advertisements hosted by us may contain links to websites that are not operated by Format Dynamics. These links are provided for your reference and convenience only and do not imply any endorsement of the activities of these third-party websites nor any association with their operators. Format Dynamics does not control these websites and is not responsible for their data practices. We urge you to review the privacy policy posted on any websites you visit before using the websites or providing any personal information about yourself.

Effective Date Of This Online Privacy Policy
This Online Privacy Policy is effective as of September 1, 2006.