FORMAT DYNAMICS PRIVACY POLICY

Last Updated:  4/24/2012

This Privacy Policy explains how personal information about you is collected, used and disclosed by Format Dynamics, Inc. (“Format Dynamics”).  This Privacy Policy applies to information we collect when you access or use our websites and online products and services (collectively, the “Services”), or when you otherwise interact with us.

We may change the provisions of this Privacy Policy at any time and will indicate when changes have been made by revising the date at the top of this policy.  We encourage you to review the Privacy Policy whenever you access the Services to stay informed about our information practices.

Information We Collect Directly From You We collect information about you in various ways, such as when you install and use our Services, communicate with us via third party social media sites, request customer support, or otherwise communicate with us.  The types of personal information we may collect include your name, email address, and any other contact or identifying information you choose to provide.
Information We Collect Automatically From You When you access or use our Services, we may also automatically collect information about you, including:Log Information.  We collect log information about how and why you use our Services, including your access times, browser type and language, and Internet Protocol address.Device Information.  We collect device-specific information when you access our Services, including your hardware model, operating system and version, unique device identifiers, and mobile network information.Information Collected by Cookies.  We use various technologies to collect information about you, and this may include sending cookies to your computer or mobile device.  Cookies are small data files stored on your hard drive by a website.  Among other things, cookies help us improve our Services and your experience, see which areas and features of our Services are popular and count visits.  Most web browsers are set to accept cookies by default.  If you prefer, you can usually choose to set your browser to remove or reject browser cookies.  Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Services.Information Collected by Web Beacons.  We may also collect information using web beacons (also known as “gifs,” “pixel tags” and “tracking pixels”).  Web beacons are electronic images that may be used in our Services or emails.  Web beacons are used to monitor user activity, deliver cookies, collect information, count visits, understand usage and campaign effectiveness and to tell if an email has been opened and acted upon.
Third Party Advertising and Analytics We may allow third parties to use cookies, web beacons and other devices or technologies to provide analytics services and serve advertisements in connection with the Services.  The information collected by these third parties typically includes your IP address, the browser you use to visit our Services, pages viewed, time spent on pages, links clicked, and conversion information.  This information may be used by Format Dynamics and third parties to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests and better understand the usage and visitation of our Services and other sites tracked by these third parties.  This Privacy Policy does not apply to, and we are not responsible for, third party cookies, web beacons or other tracking technologies and we encourage you to check the privacy policies of these third parties to learn more about their privacy practices.  For more information about targeted advertising specifically, or to opt out of having your information used in this way, please visit www.networkadvertising.org/managing/opt_out.asp or www.aboutads.info/choices.
Use of Information We use information collected through our Services for purposes described in this Privacy Policy or otherwise disclosed to you on or in connection with our Services.  For example, we may use your information to:

  • Operate and improve our Services;
  • Provide and deliver the products and services you request and send you related information;
  • Respond to your comments, questions and requests and provide customer service;
  • Monitor and analyze trends, usage and activities in connection with our Services; and
  • Provide personalized content and information.

Format Dynamics may store and process personal information in the United States.

Sharing of Information We do not share your personal information with third parties other than as described in this Privacy Policy or in connection with the Services, including:

  • With your consent, including if we notify you through our Services that the information you provide will be shared in a particular manner and you provide such information;
  • With third party vendors, consultants and other service providers who are working on our behalf and need access to your information to carry out their work for us;
  • If we have a good faith belief that disclosure is reasonably necessary to comply with any applicable law, regulation, legal process or government request; enforce our agreements, policies and Terms of Service; protect the security or integrity of our Services; and protect Format Dynamics, our users or any third party from harm; and
  • In connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business to another company.

We may also share aggregated or anonymized information that does not directly identify you.

Social Sharing Features The Services may offer social sharing features (such as the Facebook “Like” button) or other tools which let you share actions you take on our Services with other websites, and vice versa.  The use of such features enables the sharing of certain information with your friends or the public, depending on the settings you establish with the third party that provides the social sharing feature.  For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies for the third parties that provide these social sharing features.
Security Format Dynamics takes reasonable measures to help protect your personal information in an effort to prevent loss, misuse and unauthorized access, disclosure, alteration and destruction.
Contact Us If you have any questions about this Privacy Policy, please contact us at:Format Dynamics, Inc.
Attn: Privacy
1700 Broadway, Suite 400
Denver, CO 80290
privacy@formatdynamics.com