Format Dynamics Creative Ad Requirements

The following creative specifications will help advertisers and agencies build Digital Print and Click4Print ads. Format Dynamics makes it easy to build engaging ads that can be quickly implemented in our publisher network and beyond, to ensure that your marketing message reaches targeted users quickly and effectively.

Technical Specifications

Advertisement Submission Guidelines

Following signed approval of Terms & Conditions and filing of Insertion Order, please submit all creative to your Format Dynamics sales rep via email.

Email submission information must include:

• Advertiser/Agency Name
• Campaign Start & End date
• Creative Files
• Alternative Creatives or Text (if applicable)
• Print collateral attachments (Click4Print Only)
• 3rd party tags (if applicable)
• Instructions on how ad element(s) should run/rotate (page 1, page 2 or page 3)

Approved Third-Party Ad Servers

The following third party ad servers are pre-approved to serve Format Dynamics ad units, subject to certain restrictions described below. Other third party ad servers must be approved by Format Dynamics at least 30 days in advance of the applicable campaign.

• DART
• Atlas*

* Format Dynamics uses ATLAS as its ad server and must be able to track all impressions and activities within Digital Print and Click4Print ads.

General Technical Guidelines

• Format Dynamics does allow Flash for ad unit execution, but we require the FLA file in addition to the SWF file.
• If an advertisement uses third party tags, please include specific trafficking instructions. A contact at the third party is required and must be provided to Format Dynamics prior to the campaign.
• All impression delivery and billing will be based on Format Dynamics reporting numbers unless otherwise specified in the applicable insertion order.
• If creative is late or does not meet guidelines noted herein, Format Dynamics reserves the right to extend the campaign by the length of time the creative assets were late in order to reach contracted impression goals. However, Format Dynamics will work with the advertiser or agency to deliver all impressions within the contracted flight dates pending placement and available inventory.

Advertising Policies and Content Guidelines

All Advertiser Content must be in good taste and must comply with all laws, rules and regulations that apply to the Advertiser, the Advertiser Content and any location where the advertisements may appear.

Pharmaceutical Products:

• Advertisements for medical or pharmaceutical products are run in compliance with applicable laws and require Format Dynamics' prior written approval.

Creatives must not contain:

• Pornography and other "adult" content
• Illicit/illegal drugs and drug paraphernalia
• Gambling or gambling paraphernalia, including online gambling, poker, or bingo
• Tobacco or tobacco related products
• Weapons, including guns, gun parts, kits, mace, blank powder and ammunition
• Foul, vulgar or obscene language or that features nudity
• Content that is defamatory, libelous, or invasive of another's privacy
• Hate speech - inciting or advocating violence or racial intolerance
• Content that is threatening, abusive, harassing, or advocate against a protected group, whether based on race, color, national origin, religion, disability, sex, sexual orientation, age or any similar category
• Content that promotes any illegal or dangerous activity
• Deceptive, false or misleading content
• Content that infringes on the intellectual property or personal rights of others

Format Dynamics reserves the right to add, remove or modify this policy at any time by placing updated advertising policies on FormatDynamics.com. Format Dynamics reserves the right to reject or remove any advertisements at any time in its sole discretion, with indication of removal to advertiser.

Ad Unit Specs

Creating a Digital Print Ad Unit

When creating a Digital Print ad unit we recommend that you follow a few guidelines to ensure a quality ad with minimal file weight.

1. Format Dynamics accepts ads in their standard dimensions. The following table summarizes the recommended ad dimensions. 
   
   

Ad Unit	Ad Unit Dimensions
IAB 3:1 Rectangle	300x100
Horizontal	660x160
IAB Medium Rectangle	300x250
IAB Leaderboard (scaled)	660x82



2. After the ad is fully designed we recommend saving it with a .jpg file type with no transparency.  This file type helps to retain clarity while minimizing file weight.  If you find that your image is sharper as a .PNG or .GIF and still has a reasonable file weight we accept those file types as well.
3. Remember that Digital Print Ads are being designed for the printed page, a static medium.  Flash movies and animated GIFs will produce undesirable results.
4. To ensure clarity and readability all text should have a font size greater then 8pt.
5. To reduce the use of the user ink levels avoid using dark solid background colors.

Creating a Click4Print Ad Unit

1. Onscreen ad production – The Advertiser is responsible for all onscreen creative. FD requires possession of the final onscreen creative for three business days before final delivery back to the Advertiser. Please leave room for the Click4 button on the onscreen creative and let us know what you want it to say (“Print Offer,” “Print Coupon,” “Print Brochure,” etc.). If you are submitting a Flash ad as the base for a Click4 we request that you supply the .fla file with all fonts embedded.
2. Producing the print collateral – The Advertiser builds the print collateral so that the offer coincides with the onscreen ad in promoting their products. Generally, best results occur if the print collateral image is submitted as an Adobe Illustrator file built on a 612 px by 792 px art board with a 60 px or greater margin on all sides when submitted. All fonts must be in outline form.  PDF files are also accepted if the Illustrator file is not available.
3. Choosing the Click4 button – FD consults with the Advertiser, Agency or Publisher to determine where the Click4 button is placed on the onscreen creative, button position, style, and font. Buttons should have a clear call to action in order to engage the user, draw attention to your brand, and positively affect the campaign’s overall performance.