Advertising. Evolved.

Introducing a new way of looking at advertising “on” the web. A common behavior of online audiences is to print content from the web that is most critical to them. According to printer and paper manufacturers, roughly 50% of all home printing is from the web and the totals number in the billions of printed pages per year. The spectrum of printed web content is as broad as the web itself (news, product reviews, medical information, sports content, travel information, weather, etc.). For many advertisers, this represents a new, low-risk, highly scalable opportunity to accomplish their objectives.

Until now, the printed experience with online content has been overlooked for both users and advertisers. Format Dynamics is introducing products that create a printed experience with the aesthetics of Magazines, a significantly improved user experience, and a whole new opportunity for advertisers by creating new inventory within the re-formatted content.

So, users print online content... what does this mean to you?

When a user prints content from the web, they’ve identified that it is of greater importance to them, and that they intend to re-read, keep, or even pass along the information they’ve printed. For advertisers, this is an opportunity for a lasting brand association or to put a clear incentive in a relevant context for users to bring to their or a partner’s store.

Format Dynamics product suite:

When publishers are using CleanPrint technology, they’re already ready for you! They can tell you what printed content is occurring and what inventory is available. But you don’t necessarily need to use CleanPrint to put the content you desire in the user’s hands. Click4Print rich media technoloy puts content directly in the user’s hands with the click of a button within the ad. And of course, PrintTracker allows you to track the printing activity that you need for your campaign analytics.

Please review our product demos to see more.

Working with Format Dynamics is easy!

To evolve your advertising and capitalize on this unique channel, ask your publishers if they license Format Dynamics technology, or just let us know what publishers you’d like to see inventory on, and we’ll contact them for you. Many of them may already be implementing the technology.