Management Team:

Board of Directors

Advisory Board



Management Team:

Ethan Holien
Chief Executive Officer

Ethan Holien brings more than 13 years of sales, marketing, and executive management experience to his role as Format Dynamics’ CEO. Mr. Holien is responsible for leading Format Dynamics’ high-growth go-to-market strategy that includes the development and promotion of unique new advertising forms that truly integrate the best of online and offline advertising.

As VP of Client Management for Millennium Venture Group, Mr. Holien managed relationships with multi-billion dollar coffee and wireless clients, and was a key member of the executive team that grew the company from five to sixty people.  While earning his MBA Mr. Holien led a team in the development of an award winning business in online payments, and also focused on the assessment and development of new Internet business models and strategies at the investment fund iBelay.

Mr. Holien received a BA in Economics and Japanese and later, an MBA from the University of Colorado.

Board of Directors

Kirk McDonald

Kirk oversees worldwide advertising sales and integrated marketing across all print and digital properties for the Fortune|Money Group.

He is a seasoned digital media veteran with a 15-year track record in business development. Prior to joining Fortune|Money Group, Kirk was Senior Vice President of Sales and Client Services for DRIVEpm and Atlas and oversaw both business unit's client sales process, client interactions and was instrumental in shaping the joint business' strategy and direction.

Prior to DRIVEpm and Atlas, Kirk spent nine years in senior leadership positions with CNET Networks, Inc. Most recently, Kirk was Senior Vice President, Network Sales, where he was responsible for collaborating across all CNET business units to drive and maximize the revenue growth and profitability of CNET's Consumer Division.


Eric Kirby

Eric Kirby serves as Senior Vice President and General Manager of Merkle Interactive.  Merkle is one of the nation’s largest providers of data-driven marketing solutions that enable large organizations to maximize results from their marketing investments. Previously, Kirby served as an executive at DoubleClick where he held the positions of Senior Vice President and General Manager of Email Solutions as well as Vice President and General Manager of Strategic Services.

Kirby has also successfully co-founded two online marketing technology firms, Veripost and Assurance Systems, both of which were later acquired by Return Path. Prior to founding Veripost, Mr. Kirby served in a number of leadership roles in the marketing industry including Director of Marketing at Worldprints.com, a successful startup that was acquired by Excite@Home. He was also Vice President of Interactive Services at Brierley+Partners, a leading loyalty-marketing agency.  Kirby holds a B.S. from Northwestern University and an M.B.A. from Harvard University.


Doug Johnson

Doug Johnson leveraged a BSEE and MBA into a 30+ year career of building High Tech businesses inside of large corporations. Mr Johnson's experiences include executive management, product development, marketing, and manufacturing in the semiconductor, computer hardware, software, and internet domains. In 2002, Mr Johnson left behind the large corporate scene and has successfully started three businesses and two not-for-profit organizations, taught entrepreneurship at a local university for three years, and managed the Fort Collins Technology Incubator for six months.

Mr Johnson is author of a series of white papers on matching a company's staffing needs to the lifecycle of its business[es] that are available at www.cyclopraxis.com.


Anthony Bune

Mr. Bune graduated from the Woodrow Wilson School of Public & International Affairs at Princeton University in 1977 when he joined J.P.Morgan & Co. Incorporated as an equity research analyst, subsequently co-managing the Special Situation Equity Fund and managing the Natural Resource Sector Fund. In 1981 Mr. Bune joined Alliance Capital Management as a director of the Alliance International Fund and portfolio manager. In 1983 Mr. Bune founded U.S. Equity Capital which merged with Laidlaw Asset Management in 1990 when Mr. Bune became Vice Chairman of Laidlaw & Co. From 1998 through his founding of Hebrides Capital in 2002 Mr. Bune was a managing partner of Jaspers L.P.

Advisory Board

Kirk Holland

Kirk has broad operating experience in business development, sales and marketing, engineering, and operations with companies such as Procter & Gamble and Sprint Corporation. He was also an investment banker in U.S. Bancorp Piper Jaffray's Internet and Enterprise Software Group, where he was involved in equity offerings and mergers and acquisitions. Most recently, Kirk was a Vice President at internet.com Venture Funds, where he led several software and information technology investments. Kirk received his BS in Electrical Engineering from the University of Washington and an MBA from Stanford University.