Ethan Holien
Chief Executive Officer

Mr. Holien brings more than 13 years of sales, marketing, and executive management experience to his role as CEO. He is responsible for leading Format Dynamics’ high-growth, go-to-market strategy that includes the development of unique new advertising channels that integrate the best of online and offline advertising.

As Vice President of Client Management for Millennium Venture Group, Mr. Holien managed relationships with multi-billion dollar coffee and wireless clients and was a key member of the executive team. Mr. Holien led the development of an award-winning online payments business, as well as creation of new Internet business models and strategies at the investment fund iBelay.

Mr. Holien holds a BA in Economics and Japanese and an MBA from the University of Colorado.

John Adams
Chief Technology Officer

Mr. Adams has more than 20 years experience as inventor, engineer, manager, and entrepreneur with both Fortune 50 companies and small start-ups alike. At Hewlett-Packard he architected web interfaces for HP’s billion dollar OpenView product line and been invited to speak for distinguished industry experts at HP Labs.

In addition to having run his own technical consulting business he has managed a cloud-based media delivery systems venture, is the inventor for patents for efforts in web content visualization and has received industry accolades for his user interface designs.

Mr. Adams holds a BS in Computer Science and BS in Physics from Colorado State University.

Board of Directors

Eric Kirby

Eric Kirby is the CEO and Founder of Connection Engine, a venture-backed company developing new customer intelligence and targeting solutions.  Previously, Kirby was SVP & GM of Interactive Solutions at Merkle, one of the nation’s largest and fastest growing customer relationship marketing agencies, where he was responsible for developing digital media offerings including email, mobile, display, and social marketing solutions. Prior to Merkle, Kirby held the position of SVP & GM of DoubleClick’s Email Solutions division, the world’s largest email service provider at the time. Kirby has also co-founded two previous online marketing technology firm – Veripost and Assurance Systems – both of which were acquired by Return Path.  Earlier, Kirby served as Vice President of Interactive Services at Brierley+Partners, a customer relationship marketing agency. He holds a BS from Northwestern University and an MBA from Harvard University.

Doug Johnson

Doug Johnson leveraged a BSEE and MBA into a 30+ year career of building High Tech businesses inside of large corporations. Mr Johnson’s experiences include executive management, product development, marketing, and manufacturing in the semiconductor, computer hardware, software, and internet domains. In 2002, Mr Johnson left behind the large corporate scene and has successfully started three businesses and two not-for-profit organizations, taught entrepreneurship at a local university for three years, and managed the Fort Collins Technology Incubator for six months.

Mr Johnson is author of a series of white papers on matching a company’s staffing needs to the lifecycle of its business[es] that are available at

Anthony Bune

Mr. Bune graduated from the Woodrow Wilson School of Public & International Affairs at Princeton University in 1977 when he joined J.P.Morgan & Co. Incorporated as an equity research analyst, subsequently co-managing the Special Situation Equity Fund and managing the Natural Resource Sector Fund. In 1981 Mr. Bune joined Alliance Capital Management as a director of the Alliance International Fund and portfolio manager. In 1983 Mr. Bune founded U.S. Equity Capital which merged with Laidlaw Asset Management in 1990 when Mr. Bune became Vice Chairman of Laidlaw & Co. From 1998 through his founding of Hebrides Capital in 2002 Mr. Bune was a managing partner of Jaspers L.P.

Dan Googel

Mr. Googel is a venture capital and private equity investor currently working on behalf of a family office. Prior to his current job, Dan spent seven years at Easton Capital, a venture capital firm based in New York, where he invested primarily in digital media, technology and consumer focused businesses. Prior to Easton, Dan was an Associate at Soros Private Equity Partners, investing in excess of $140 million of capital. Before joining Soros, Dan was with CIBC Oppenheimer High Yield Group.

Advisory Board

Kirk Holland

Mr. Holland has broad operating experience in business development, sales and marketing, engineering, and operations with companies such as Procter & Gamble and Sprint Corporation. He was also an investment banker in U.S. Bancorp Piper Jaffray’s Internet and Enterprise Software Group, where he was involved in equity offerings and mergers and acquisitions. Most recently, Mr. Holland was a Vice President at Venture Funds where he led several software and information technology investments.